In 2014 and 2015 Black Friday and Cyber Monday proved seminal events for UK and US retailers. Sales records were smashed - and websites crashed - as frenzied shoppers snapped up retail deals and promotions.
With the 2016 holiday season just weeks away, Computop conducted research to gain a better understanding of consumers and their expected shopping behaviours in the run up to Christmas and explore their security concerns when shopping online.
The web-based survey targeted consumers in the United States and the United Kingdom, aged between 18 and 60+. The survey gathered 1,932 qualified responses (US: 1,037; UK: 895) with respondents being evenly weighted by gender (54.6% Female, 45.5% Male).
The findings highlight that while convenience continues to drive online shopping behaviours during the holiday season, buying patterns are evolving as increasingly savvy cyber shoppers become more discerning – and cynical - about the marketing hype surrounding Cyber Weekend offers.
The results also point to a broader – and growing - consumer uncertainty surrounding the safety and security of their payment information online.
Today’s connected and device wielding consumers continue to value the ease and convenience of online shopping. Over three-quarters (76%) of respondents confirmed they plan to shop online this holiday season, with 55% saying they expect to spend the same amount online as last year and 19% planning to spend more.
A growing numbers of shoppers now view their mobile device as a 24/7 shopping companion. lndeed almost one-third (29%) of consumers planning to shop online on Cyber Monday 2016 told us they will be doing so from a mobile device.
A significant 41% of shoppers said they had no plans to utilise any form of biometric authentication in the near future and just 3% had already set up a biometric ID with their banking or card provider.